Privacy Policy
This Privacy Policy (“Policy”) is published in accordance with the Information Technology Act, 2000, specifically Section 43A and Section 72A, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Digital Personal Data Protection Act, 2023 (DPDP Act), and the Consumer Protection (E-Commerce) Rules, 2020 issued under the Consumer Protection Act, 2019.
This Policy explains how Affordable Housing Plot Yojana (“we”, “us”, or “our”), the operator of the website https://affordablehousingplotyojana.org (“Website”), collects, processes, shares, protects, and handles your personal data.
By accessing or using this Website, you agree to the collection and use of information in accordance with this Policy and provide your express consent, wherever applicable under law.
APPLICABILITY
This Privacy Policy applies to all users, visitors, and registered account holders of affordablehousingplotyojana.org, an online platform enabling users to browse, inquire about, and apply for affordable housing plots, residential plots, and real estate projects in India. It governs the use, collection, storage, processing, and disclosure of personal data voluntarily or automatically shared while using the Website.
INFORMATION WE COLLECT
We may collect your personal information in various ways.
Personal information provided by you includes your full name, mobile number, email address, postal address, and payment information. This data is generally collected when you submit an enquiry, request a callback, register on the Website, or book a property.
Technical and usage information is collected automatically when you access the Website. This includes your IP address, browser type, operating system, device information, location data (where permitted), pages visited, time spent on the Website, referral links, cookies, and analytics data. We may use tools such as Google Analytics and similar technologies to improve our services.
If you choose to sign in using a third-party account (such as Google or Facebook), we may collect basic profile information including your name, profile picture, and email address in accordance with the permissions you authorize.
PURPOSE OF DATA COLLECTION
We collect and process your personal data to provide our services effectively and securely. This includes creating user accounts, responding to property enquiries, scheduling site visits, processing bookings, communicating updates, providing customer support, and verifying user identity.
Your information also helps us personalize your experience, recommend suitable properties, improve our Website, analyze traffic, prevent fraud, maintain security, comply with legal obligations, and send promotional communications where you have provided your consent.
LAWFUL BASIS OF PROCESSING
We process your personal data in accordance with the Digital Personal Data Protection Act, 2023, including:
• Your consent for optional services such as promotional communication.
• Contractual necessity for providing requested services.
• Compliance with applicable legal obligations.
• Legitimate business interests including fraud prevention, analytics, Website security, and service improvement where such interests do not override your rights.
CONSUMER RIGHTS
In accordance with the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020, we maintain transparency regarding the collection and processing of your personal data.
You have the right to know how your information is collected, stored, processed, and used. We do not use pre-selected consent boxes or collect information for unrelated purposes without your permission.
You may withdraw consent for promotional communications at any time. Refund, cancellation, booking, and grievance policies are available on the Website wherever applicable.
YOUR RIGHTS UNDER THE DIGITAL PERSONAL DATA PROTECTION ACT, 2023
You may:
• Access your personal information.
• Correct inaccurate or incomplete information.
• Request deletion of personal information where legally permissible.
• Withdraw consent for optional processing.
• Nominate another person to exercise your rights where applicable.
• Contact our Grievance Officer regarding privacy-related concerns.
COOKIES AND TRACKING
We use cookies and similar technologies to improve your browsing experience, remember your preferences, analyze Website traffic, and enhance security.
You may disable cookies through your browser settings; however, certain Website features may not function properly after disabling cookies.
Where required by law, cookie consent is obtained through a consent banner displayed during your first visit.
DATA SECURITY
We implement reasonable technical, organizational, and administrative safeguards to protect your personal information against unauthorized access, misuse, alteration, disclosure, or destruction.
Security measures include SSL encryption, restricted access, secure servers, periodic security audits, employee confidentiality obligations, and industry-standard security practices.
DATA RETENTION
We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required under applicable laws.
Generally:
• Account information is retained for up to 2 years after account closure.
• Financial and transaction records are retained for up to 7 years to comply with tax and regulatory requirements.
• Technical logs may be retained for up to 180 days.
After the applicable retention period, information is securely deleted or anonymized.
CHILDREN’S PRIVACY
This Website is intended only for individuals aged 18 years or above.
We do not knowingly collect personal information from children. If we become aware that personal information belonging to a minor has been collected without lawful authorization, we will promptly delete such information.
INTERNATIONAL ACCESS
Although our services are primarily intended for users located in India, users accessing this Website from outside India consent to the collection, storage, processing, and transfer of their information in accordance with applicable Indian laws.
THIRD-PARTY LINKS
Our Website may contain links to third-party websites for your convenience. We are not responsible for the privacy practices or content of those external websites. Users are encouraged to review the privacy policies of such websites before providing any personal information.
POLICY UPDATES
This Privacy Policy may be updated from time to time to reflect changes in applicable laws, our business practices, or our services.
Material changes will be published on this page and, where appropriate, notified through email or other suitable communication channels.
Your continued use of the Website after such updates constitutes your acceptance of the revised Privacy Policy.
CONTACT US
For any questions, requests, complaints, or concerns relating to this Privacy Policy or the processing of your personal information, please contact us:
Phone: 00000
Email: info@affortablehousingplotyojna
Corporate Office:
1/5, Sector-5, 3rd Floor, Rajendra Nagar, Sahibabad, Ghaziabad (U.P.)
Site Office:
Rama Sunrise City, Village Haripura, Ajeetgarh, Rajasthan
© 2026 Affordable Housing Plot Yojana. All Rights Reserved.
Website: https://affordablehousingplotyojana.org
Last Updated: 30 June 202